Clara Parwanty

#product
Designer
Writer

based in

📍 Sydney
I blend design and copy to create seamless, holistic experiences that do more than look good—they just work.
See my work below
🌸
Not just a designer who knows how to write,
I’m a
communicator
who knows how to
Design
📖
Narrative thinking
I design experiences like stories—with clear arcs, logical flows, and emotional beats.
📝
Content-led design
I believe good UX starts with understanding what needs to be communicated and why.
🔍
Detail obsessed, big-picture minded
I’ll obsess over a tooltip, but also keep the full user journey in view.
🤝
Cross-team fluency
I’ve worked with designers, researchers, devs, PMs—and know how to translate user needs across functions.
Medium-sized thoughts, big ideas
A collection of my articles where I share reflections on design, writing, and storytelling.

What mates reckon ❤️

Edwin Mohammad
Senior UX Writing Manager, Blibli
"
She was influential towards my leadership development. Her critical thinking and ability to question processes + decisions pushed not only myself but the entire team to grow.
Jessica Wonomihardjo
Product Design Manager, Blibli
"
Clara is not only quick to understand briefs but also delivers impactful results. She is highly proactive in her approach, consistently thinking critically and looking beyond just the copy.
Okky Permana Soedargo
Product Design Lead, Blibli
"
Clara excels at turning complex problems into clear, user-friendly solutions, demonstrating a strong aptitude for understanding user needs and aligning them with our design goals.
Grace Thalenta Putri
Associate UX Writer, Blibli
"
She challenged her team and colleagues to think bigger and push boundaries, creating a culture of innovation and progress. Her ability to mentor and elevate those around her was truly unique—she identified potential, offered unwavering support, and ensured the success of others.
Karen Priyanka
Associate UX Writing Lead, Blibli
"
Starting as a junior member of our team, she quickly distinguished herself with her resilience, idealism, and a clear passion for her work. Highly organized, excels at managing projects from start to finish, ability to deliver high-quality work on time is inspiring.
Umar Buchory SA
Product Designer, Blibli
"
What really makes Clara shine is her solution-oriented approach—she’s always focused on getting the best results in the most efficient way. She’s super supportive, always ready to jump in and help the team move forward.
Liked what you see here?
I'm currently open to new opportunities in UX design, UX writing, or hybrid roles. If you're looking for someone who can bridge design and content, let's chat!
cparwanty@gmail.com