Nice to meet you 👋

I'm a designer who writes and a writer who designs—navigating the space where words and visuals meet.

I started my UX journey in 2019 as a UX writer at Blibli↗, diving in with zero design background but endless curiosity. That curiosity never sat still—led me to ask not just “What should this say?” but “Why is it designed this way?”

It pushed me to learn everything from UX principles to front-end basics.

Over time, I stopped seeing writing and design as separate. I began bridging both, using words to design and design thinking to write. Today, I bring a hybrid perspective that blends clarity, empathy, and structure into every experience I help create.

Experience

Education

London School of Public Relations, Jakarta • 2015 – 2019 • Bachelor of Communications

Sogang University, Seoul • 2017 • International Exchange Program

Certificate

RMIT University • 2024 • User Experience Design

RMIT University • 2024 • User Interface Design

The Blibli years

Being part of such a diverse and driven team was an amazing ride. We were all about pushing limits and seeing just how far we could go.