Nice to meet you 👋

I'm a designer who writes and a writer who designs—navigating the space where words and visuals meet.

I started my UX journey in 2019 as a UX writer at Blibli↗, diving in with zero design background but endless curiosity. That curiosity never sat still—led me to ask not just “What should this say?” but “Why is it designed this way?”

It pushed me to learn everything from UX principles to front-end basics.

Over time, I stopped seeing writing and design as separate. I began bridging both, using words to design and design thinking to write. Today, I bring a hybrid perspective that blends clarity, empathy, and structure into every experience I help create.

Experience
Blibli, Jakarta • 2019 – 2024
Senior UX Writer • 2022 – 2024
UX Writer • 2021
Associate UX Writer • 2019 – 2021
UX Writer Intern • 2019
Education
London School of Public Relations, Jakarta • 2015 – 2019 • Bachelor of Communications
Sogang University, Seoul • 2017 • International Exchange Program
Certificate
RMIT University • 2024 • User Experience Design
RMIT University • 2024 • User Interface Design
The Blibli years
Being part of such a diverse and driven team was an amazing ride. We were all about pushing limits and seeing just how far we could go.
PM-UX Enticement Squad
Blibli Design Lead Workshop
System Workshop
Blibli Tiket UX Writers
UX Customer Experience Tribe
My last day at Blibli
Blibli PM-UX Department
When I grabbed the mic 🎤
UX Writing: Small Things with Big Impact
Binar Academy – 2021
My partner and I ran a two-day workshop highlighting microcopy's business impact and copy research models.
UXR Sharing Session
Blibli Design x Lion Parcel – 2020
Lion Parcel and Blibli Design teams collaborated on a knowledge-sharing session focused on building effective UX research, writing, and design teams for product success.
Kolaborasi UX Researcher dengan UX Writer
Tutormu – 2020
We hosted a webinar on UX writing and research, emphasizing shared user understanding, clear copy, and user testing.
My other kind of storytelling 📸
Let's connect! I'm also hanging out on:
My other kind of storytelling 📸
Let's connect! I'm hanging out on:
Curious how I built this portfolio?
From minimal to vibrant to just right—see the design decisions, iterations, and learnings behind this site.
See behind the scene →