Clara Parwanty

Nice to meet you 👋

I'm a designer who writes and a writer who designs – navigating the space where words and visuals meet.

I started my UX journey in 2019 as a UX writer at Blibli↗, diving in with zero design background but endless curiosity. That curiosity never sat still – led me to ask not just “What should this say?” but “Why is it designed this way?”

It pushed me to learn everything from UX principles to front-end basics.

Over time, I stopped seeing writing and design as separate. I began bridging both, using words to design and design thinking to write. Today, I bring a hybrid perspective that blends clarity, empathy, and structure into every experience I help create.

Experience

Education

Certificate

The Blibli years

Being part of such a diverse and driven team was an amazing ride. We were all about pushing limits and seeing just how far we could go.

PM-UX Enticement Squad

Blibli Design Lead Workshop

System Workshop

Blibli Tiket UX Writers

UX Customer Experience Tribe

My last day at Blibli

Blibli PM-UX Department

When I grabbed the mic 🎤

UX Writing: Small Things with Big Impact

Binar Academy – 2021

Two-day workshop highlighting microcopy's business impact and copy research models.

UXR Sharing Session

Blibli Design x Lion Parcel – 2020

A knowledge-sharing session focused on building effective UX research, writing, and design teams for product success.

Kolaborasi UX Researcher dengan UX Writer

Tutormu – 2020

A webinar on UX writing and research, emphasing shared user understanding, clear copy, and user testing.

My other kind of storytelling 📸

Let's connect! I'm also hanging out on:

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Curious how I built this portfolio?

From minimal to vibrant to just right – see the design decisions, iterations, and learnings behind this site.

See behind the scene →